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The SS1 Marketing 1st Term Lesson Notes is a compilation of notes on the following topics:

Lesson One: Introduction to Marketing – Page 2 – Click Here!
Meaning of Marketing
Definition of Marketing Terms
Functions of Marketing
Importance of Marketing
History of Marketing
Ethics of Marketing
Qualities of A Good Marketer

Lesson Two: Marketing Concepts – Page 3 – Click Here!
Introduction
Evolution and Meaning of Marketing Concepts
Concepts Under Which Organisation Conduct Marketing Activities
Reasons For The Failure Of Marketing Activities

Lesson Three: Marketing Mix and Marketing Environment – Page 4 – Click Here!
Meaning Of The Marketing Mix
Four P’s Of Marketing
Marketing Environment

Evaluation Tests On SS1 Marketing 1st Term Lesson Notes – Click Here!

References
Marketing for Senior Secondary Schools – Ayodele Isreal, Habeeb Gidado

Scroll Down to Select Page 2 for the next lesson – Lesson One: Introduction to Marketing


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